Social Media Strategy

I launched EMC’s first-ever Social Support Program by targeting a massive untapped audience through under-used accounts. Leveraging organic content and paid social media advertising strategies, the result was one of the fastest growing, most-engaging programs in EMC’s entire global social media ecosphere, including X (Twitter), Facebook and LinkedIn. I launched their first YouTube account dedicated to support videos next, and their first Support Blog, leading a burgeoning trifecta to expansion into multiple languages.