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Content Strategy for AI

Project Type /

AI Content Strategy, Copy Editing, Style Guides

Client /

Dell Technologies

I taught AI how to speak like a human.

Having pioneered award-winning social media strategies at EMC, I spearheaded elevating AI automated communications at Dell Technologies by developing new content style guides for quality, consistency and accuracy, and established new messaging governance processes for thousands of AI scripts – increasing customer satisfaction to over 2,000 percent. Now, Dell’s 24/7 Virtual Assistant provides support in multiple languages across several different channels, with language that is natural, engaging and context aware.

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